Growth Units

I wrote a book called Growth Units. Get it here on Amazon Kindle or paperback.

Growth Units helps you learn to calculate Customer Acquisition Cost and Lifetime Value, along with descriptions of what how different businesses handle these important metrics. 

How do businesses sustainably grow?

Whether you’re a startup founder trying to improve your odds of success, or a Fortune 100 businessperson looking for ways to optimize an already sustainable business, you need to understand the ways you acquire customers and generate revenue from them.

This book can help. I demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more. Looking at case studies from a wide range of business types, I also show how metrics can vary depending on situation and goals.

You will learn:

• Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
• How to manage the cost of growth along with potential value generated.
• The difference between growing and scaling a business.
• Why food delivery businesses with good unit economics shut down.
• The difference between taxi and rideshare business models.
• Why it made sense for data storage companies to launch too soon.
• How varied business types, including mobility, consumer packaged goods, organized crime, fine art, subscriptions, mattress stores, food delivery, and more thrive or struggle because of these metrics.

Why learn from me?

• I use these techniques with hundreds of portfolio startups in three startup accelerators that I have built and operated.
• I teach this content in university courses dedicated to understanding company revenue and growth models.

Sample pages and reviews from Growth Units.

Growth Units book (get it on Amazon Kindle and paperback).