Startup Bootcamp Starts

Startup Bootcamp kicked off on Monday. I’m going to blog here periodically about the experience and what we learn works for the group and for Hong Kong.

The program has Customer Development / Lean Startup methodology at its core with mentor visits and overall keeping everyone on track for the three months the program runs.

Here’s the timeline, in general broken into weekly modules. I structured it like this based on lots of discussions and observation of what I thought was needed for the Hong Kong startup community. But as expected I’m already changing things and it’s only the first week.

Introduction – How the program will run. Intro to Customer Development and Lean Startup methodology. Intro to Metrics. What’s different about startups in Hong Kong.
Customer Development Model – More on the Customer Development and Lean Startup models. Your hypotheses. What you’re doing: findings and surprises. How to translate your findings to your design and business. A/B testing, direct observation, wireframing / mockups. How to interview.
Analytics – Tools that will help you learn from potential customers. build-measure-learn, customer observation, wireframing / mockups, A/B testing, cohort metrics, and other tools.
More on Customer Observation and Analytics – Qualitative customer observation techniques. Review of cohort metrics and AARRR (Acquisition, Activation, Retention, Referral, Revenue).
User Interface & User Experience Part 1 – Introduction to these concepts. Practice observing and interviewing users and use that data to improve your designs.
Presentation Skills Part 1 – Expressing your concept in an easily understood and memorable way. Spoken presentation practice. Practice presenting with visuals.
Business Models Part 1 & Marketing Intro – Introduction to different business models. Discussion of business models considered by attendees. Marketing techniques.
Scenarios and Personas – Describe the experience that your potential customers have when using your solution. Describe customer personas. Develop use cases.
Presentation Skills Part 2 and Marketing – Tougher practice. More on marketing.
Analytics – More on analytic methods and tools. How to learn whether you’re improving by looking at data.
UI & UX Part 2 – More on this.
Draft Deck & Practice Pitch 1 – Whether or not you seek funding it will help describe and define your progress to date and future plans. Get feedback.
Pitch Practice Part 2 – More experience pitching to a group of people.
Business Models Part 2 – More on business models.
Pitch Practice Part 3 – An even tougher pitch practice to get you ready for the big day.
Demo Day – Each startup, regardless of whether you’re raising money, pitches at the end of the program to an invited group from the investment community and other influencers.
Follow up – The program doesn’t end at Demo Day. We want to keep the alumni as a strong, growing community. We will also continue to do whatever we can to help.

Thanks to everyone who has helped get this off the ground!

Filed in: startup programs