No bubble in methodology

Remember what happened after the dotcom bubble? People ran away from anything startup related. B2B and B2C became Back to Banking and Back to Consulting. Companies that survived removed the “.com” that they had added to their official business names.

But did we learn anything from passing through that bubble? Maybe we learned how not to run a new business. There was little in institutional learning until afterwards.

Today, even though people talk about a new bubble I think it will matter less. More of the startups today are trying to build businesses. Most still might not do it all that well, but there is at least something behind it all.

The learning will continue.