Advisory & Consulting

We offer this service based on my time leading startup accelerators on three continents, teaching as a professor of entrepreneurship, and running my own startup in the past. We currently work with funded startups and enterprises, typically in these formats.

  • Rapid experimentation projects to drive future company product development,
  • Intensive multi-week corporate workshops,
  • Group speaking engagements,
  • Individual advisory.

Contact here to discuss.

Who is Our Advisory for?

This is for you if you fit any of these profiles:

  • You’re part of a corporate team charged with continuing to innovate and out-perform competitors,
  • You’re part of a funded startup, care about results and need perspective and objective analysis of results as you grow,
  • You’re looking for an experienced speaker on startup and corporate entrepreneurship.

We know that guidance makes a big difference in success rates. This advisory work is led by Paul Orlando, a startup and corporate lean startup practitioner with a deep understanding of company growth, and over one hundred of startups in his portfolio. 


  • 100+ companies in advisory portfolio. Has led startup accelerators on three continents. Founding Director of first funded startup accelerator in Hong Kong (portfolio exit). Founded USC Incubator (portfolio exit). Program Director of Laudato Si startup accelerator in Rome, run in partnership with the Vatican.
  • Adjunct (that means I’m a practitioner, not an academic) of Professor Entrepreneurship at USC. Created and teaches USC’s only class on growth hacking (analytical and experimental marketing techniques), as well a a popular class in feasibility analysis.
  • Has looked at over a thousand startups.

Sample client projects

  • Prepared company for acquisition. Helped an early-stage online-to-offline health-tech company grow to the point of being an attractive acquisition target and then assessed options before choosing an acquirer,
  • Growth strategy for a transportation app. Helped grow an international transportation app to the point where a global competitor researched and later acquired them,
  • Improved customer upgrades to premium for a mobile app developer. Identified which free users of a mobile app with millions of downloads were most likely to upgrade. Our client then targeted these users selectively in order to increase revenue,
  • Improved customer retention for a loyalty program, including an assessment of which customers were most profitable and worth keeping as frequent visitors,
  • Improved customer lifetime value for a gaming software company. Based on customer data we assessed their current state and enacted several changes that increased customer margins,
  • Reduced customer acquisition costs for a communications app. We calculated the customer acquisition costs of each acquisition channel and the corresponding lifetime values. This enabled our client to focus resources where they had the greatest impact,
  • Market entry strategy for an improved flow meter hardware and software for the petroleum industry,
  • Market establishment for a new high-capacity waste management equipment for manufacturing plants,
  • Alternative funding for carbon fiber furniture, suitcases and skateboards,
  • Rapid experimentation for an agricultural technology including waste reprocessing into fuel, milling and crop monitoring,
  • Distribution for multiple food products, including packaged fruit, granola and specialty milks,
  • Business model development for exercise equipment for health and patient rehabilitation,
  • Customer conversions and funding for a virtual reality startup focused on medical training content,
  • Growth and funding for a startup building machine learning for the fashion industry and focusing on popular fashion bloggers,
  • Distribution of an enhanced water filter designed for the infrastructure of developing markets.

Contact here to discuss.